Lead generation

How to Find New Construction Leads in Indianapolis

2026-10-13· Noah Oetjen· 4 min read

Every new house in the Indianapolis metro starts the same way: somebody pulls a building permit. That permit is public record, and it shows up weeks before the slab is poured, before the framers show up, and long before anyone needs HVAC, plumbing, drywall, a garage door or a fence.

If you sell to new construction, that's the window you want. Here's how I'd go about finding those jobs in Indy, whether you do it yourself for free or pay someone to do the legwork.

1. Start with where the building is happening

New construction around Indianapolis is not spread evenly. In September 2026 our New Homes report had 543 new-home permits across the metro, and a handful of towns carried most of them:

TownNew-home permits, Sept 2026Median declared value
Indianapolis134$205,000
Westfield83$395,000
Noblesville59$353,000
Whitestown34$374,500
Zionsville33$1,184,399
Avon28$502,000
Brownsburg21$433,998
Bargersville20$593,000

Source: County Permit Reports New Homes file, September 2026, as delivered. Median is over permits that list a value.

Two things jump out. Indianapolis has the most permits, but at a much lower price point. Zionsville has a quarter as many and a median above a million dollars. If you install high-end finishes, those are different businesses. Decide which jobs you actually want before you decide where to look.

2. Learn who is building

The builder name is the most useful field on a new-home permit, because the builder is who hires the trades. In September, six production builders pulled 229 of the 543 permits:

The other half of the market is the long tail. About two in three of the builders named on September's new-home permits pulled exactly one. Those are custom builders and small developers, and they're usually the easiest to get a meeting with, because nobody else is calling them.

3. Follow the subdivisions

When a builder pulls several permits in the same subdivision, more lots are coming. September's busiest: Atwater in Westfield (19 permits, all Olthof), Trailside in Whitestown (15, D.R. Horton), Sawyer Walk in Bargersville (14), Midland in Westfield (12, Estridge), and Kimblewick in Westfield and Peabody Farms East in Whitestown (9 each, both Pulte).

A subdivision that shows up month after month is a standing job site. If you can get on one builder's trade list for one community, you have work for as long as the lots last.

4. Pull the permits yourself (free) or get them compiled

Permits are public, so you can get them for free. In Indianapolis, the city's Accela Citizens Access portal lets you search permits without an account (there's a walkthrough in our Marion County guide). Carmel, Fishers, Westfield, Noblesville, Zionsville and the rest each publish their own way: a portal, a spreadsheet, a PDF, sometimes a records request.

That's the real cost. One town is easy. Twenty towns every month, in twenty formats, is a part-time job. That's the gap a compiled report fills: every town in one spreadsheet, same columns, every month. I'm obviously biased, but whichever way you go, do it on a schedule. A list you build once goes stale in about a month.

If you'd rather see what's out there first, the permit pages by city show which builders were active in each town, and the free monthly market report covers the whole metro.

5. Work the list the right way

Production builders

The big builders buy trades through a purchasing or trade-partner process run out of their local division, not from the site superintendent. Find out who handles purchasing for your trade in the Indianapolis division, and lead with the communities where they're actively permitting. "I see you pulled 19 permits in Atwater last month" is a better opener than "do you need a plumber?"

Small and custom builders

Call the builder directly and name the job: the address, the subdivision, the permit date. A builder who pulls one or two permits a month is often juggling every sub themselves and will take a call from someone who clearly did their homework.

Timing

The permit is your head start. The trades come in a fairly predictable order (site work and foundation, framing, then mechanical rough-ins, then insulation and drywall, then finishes and exterior), so the later your trade comes in, the more lead time a permit gives you. Use it to get on the schedule before the builder needs someone, not after.

The short version

Want the whole list?

The New Homes report is every new-home permit in the Indianapolis metro each month, in one Excel file: builder, subdivision, address, square footage and value. Try a month free and see if it earns its keep.

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